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Source: TV Report via Nate
by Denouement on February 5, 2011

為了迎接春節長假，3大電視臺圍繞偶像明星準備了很多特別節目，但是收視率卻沒有像預期中的那麼良好。

2月2日播出的SBS節目“偶像的帝王”收視率為10.8%（AGB尼爾森全國基準，下同），勉強超過了10%。同一天晚7時50分播出的KBS節目“偶像健康美女選拔大賽”也只有8.9%的收視率。

再來看下2月3日的情況，當天19時55分KBS2TV播出的“偶像腦力大碰撞”的收視率為9.8%，MBC的“Star Dance Battle”的收視率則為8.5%，而SBS的“Star Couple最強戰”收視率達到10.6%。

另外，4日18時播出的MBC節目“偶像明星7080歌手王”的收視率是7%。

相反，並不是以偶像為主的節目反而效果不錯，比如SBS的“童顏選拔大賽”的收視率是13.3%，還有KBS以“2天1夜”中的創意製作的“藝人福不福馬拉松比賽”，收視率也達到了12.1%。

一些人對此分析表示，如雨後春筍般出現的偶像特別節目在相似的時間段集中播出，使得收視率分散並基本持平。另外，不以偶像為主的節目出演者的年齡層更廣泛，也是得到觀眾們偏愛的原因之一。

한편 지상파 방송 3사의 설 특집 프로그램은 각축전을 펼쳤다. KBS2TV ‘아이돌건강미녀선발대회’ 5.9%, ‘연예인복불복마라톤대회’ 12.1%로 집계됐다. MBC ‘두근두근스타 사랑의 스튜디오 스페셜’ 5.2%, ‘아이돌스타7080가수왕’ 7.0%로 나타났으며 SBS ‘자기야 신참VS고참’ 9.7%, ‘동안선발대회’ 13.3%, 시추에이션다큐 ‘애정촌’ 5.5%를 기록했다.

In meeting the Lunar New Year, the three major broadcasting companies prepared special programs based around idols. However, these programs’ viewer ratings have not reached their usual standards.

The SBS special ‘Emperor of Idols’ that aired on February 2nd barely passed 10%, recording a 10.8% on AGB Neilson Media Research. Additionally, KBS special ‘Idol Healthy Beauty Contest’ that aired at 7:50 PM on the same day recorded a low 8.9%.

KBS’s ‘Idol Brain Contest’, shown at 7:55 PM on the 3rd, had recorded a 9.8%, MBC’s ‘Star Dance Competition’ recorded a 8.5%, and the SBS special ‘Star Couple Best of Best’ took a rating of 10.6%. In the case of MBC’s ‘Idol Star 7080 Pop King’ that aired on the 4th at 6 PM, it received a rating of 7.0%.

In contrast, the programs that didn’t completely revolve around idol stars thrived, like SBS’s ‘Youngest Looking Contest’, which recorded a 13.3%. KBS had recreated chance marathon games featured in the program ‘1 Night 2 Days’ into a separate program by itself with ‘Celebrity Chance Marathon Competition’, and recorded a viewer rating of 12.1%.

One point of view suggested that the idol-based special programs that sprang up everywhere at around the same time had scratched away at each other’s viewer ratings. There is also an opinion that proposes that viewers prefer programs that aren’t centered around just idols, but feature a cast with various age groups.