2009/5/5
Southern Metropolis Daily
Just search for "Delete"+"Negative Information" and you will find a list of companies which provide that service Baidu yiels 102,000 relevant pages while Google yields 293,000 relevant pages
Price list provided by one company:
10,000 RMB Sina.com
10,000 RMB Sohu.com
5,000 RMB People.net
5,000 RMB Xinhua
5,000 RMB CCTV
3,000 RMB provincial level websites/professional websites
1,000 RMB local level websites
2,000 RMB webpage cache (Baidu and Google)
Gongjiahuasheng is an information company which got into the "information deletion" business in late 2008. Its advertisement says: Quick deletion of negative information and news on the Internet; quick deletion of Baidu cache; quick deletion of negative comments at the various BBS/forums.
According to the company boss Mr. Liu, they get two projects per week on the average with each project yielded more than 10,000 RMB in revenue. So this was much better than working on information alone. Mr. Liu plans to hire more employees and expand his business.
Mr. Liu gave an example of a project. A while ago, a certain tourist location was exposed by the media for service quality problems. The news report was carried by many different websites. In order to eradicate these negative reports, they contacted Gongjiahuasheng. Within a single week, the negative reports were deleted from the major websites.
Another company named Baolongren also began its information deletion service. According to the boss Ms. Li, they are doing well and have gotten seven or eight projects this year worth more than 200,000 RMB in revenue. They plan to give up their regular advertising business and become information deletion specialists.
On the Internet, the reporter found many abusive reports. In the comments, a Mr. Cui said that he can delete these deleterious reports. The reporter contacted Mr. Cui who said that he was a website administrator and his specialty is the removal of these abusive posts.
It so happened that a certain pay website located in Baoding was being criticized by netizens over the payment issue. The comments quickly included advertisements from the information deletion specialists. So the reporter contacted one such service while claiming to be in charge of that pay website. The other party promised to delete those posts within one day at the price of 100 RMB per post. However, the payment system is cash first via bank transfer. The reporter expressed some doubts and offered a 50 RMB down payment with the balance due afterwards. But the other party insisted on adhering to the "rules." So the reporter finally selected one post that described the looks of a female worker at the pay website. Within one day, that post was deleted.
The reporter also contacted the Beijing Xinlu Advertising Company to delete certain negative reports about a certain food manufacturer. The other party then sent over a price list by email (see above). The other party also asked for a description of the information to be deleted as well as scanned images of the food manufacturer's business permits. The other party promised that the information will be deleted within three days.
During this investigation, the reporter found out that Internet information deletion is very precise. It is not the case that any information can be deleted.
The basic principles are as follows. If malevolent netizens publishes abusive posts, they will delete them for a price. If there is a negative news report, they will the media criticisms and exposures. If the negative news reporter comes from a government notice, criticism or action, they won't touch this at any price.
The reporter contacted one information deletion company and asked for the deletion of negative information coming from the government and was turned down.
The reporter asked how much money it takes, and the other party replied: "No amount of money will make us do it. We will not touch anything that involves the government or the law."
Another information deletion company recommended to the reporter: Make a contrite self-criticism to the relevant government department and asked them to contact the websites and remove those reports. In any case, this company will not undertake this type of deletion.
Many information deletion specialists claim that they have many different techniques to remove negative information.
The reporter basically finds three methods. First, they will use the correct information to provide blanket coverage on the first few pages of search engine results and push the negative information down. Secondly, they will go through the website administrators and controllers to get the negative information deleted. Thirdly, they can use hacker techniques to enter the webpages and "improve" the information.
But according to informed sources, these so-called methods are simply false advertising, especially with the hacker methods that are practically impossible. Baidu and Google employees have said that such hacking has never yet occurred with their caches. Website workers also said that it is very difficult to enter their systems.
According to Mr. Hu of the Beijing Liyou Public Relations Company who has been in the information deletion business for two years, the so-called professional deletion services are actually just "public relations deletion."
Mr. Hu told the reporter that the bulk of the information on the Internet consists of re-publication of information from other media. In order to delete negative information, they must go back to the original media which must request the websites to remove that information. Therefore, the public relations activity is directed towards the media.
He said that there are two public relations methods. First, they can place advertising the media in a quid pro quid. Secondly, they can provide the proof to the media that the reported negative information is inaccurate. In either case, if the media accept, they will notify the websites to delete the information.
Mr. Hu confirmed that all the Internet deletions use this method. There is no other way, and definitely no way to use hacker methods.
近日，記者對“網路刪除”進行了調查，發現“網路刪除”又被稱作網路公關，已成為一些人的生財之道。其中一家公司僅用一周時間就把客戶指定的負面新聞從幾家主要網站成功刪除。他們一單業務收費高達萬元以上。他們的手法，說穿了也不神奇：用投放廣告或者其他方式，讓發表報導的媒體自己向網站提出刪除請求。
網路刪除公司每單業務上萬元
共佳華盛是一家資訊公司，從2008年下半年開始從事“網路刪除”這項工作。它的廣告是這樣介紹的：快速刪除網路負面資訊和新聞；快速刪除百度快照；快速刪除各大論壇負面言論。
該公司負責人劉先生介紹，自公司從事這項業務以來，平均每週接兩單業務，每單業務額都在萬元以上，效益遠比單純做資訊好得多。眼下，劉先生正打算增加人員，擴大規模。
劉先生向記者介紹了公司剛做完的一單業務。
前不久，外地某旅遊景點因服務品質問題被媒體曝光，並被多家網站轉載。為了消除網上的負面報導，他們找到了共佳華盛。
結果，共佳華盛公司僅用一周的時間，就將有關該景點的負面報導從幾家主要網站刪除。
一家叫寶龍人的廣告公司去年初也開闢了專業刪除業務。
該公司負責人李女士介紹，他們的刪除業務很不錯，今年初到現在已經接了七八單業務，業務金額達到20多萬元。他們計畫放棄廣告業務，將公司變為專業刪除公司。
在網上，記者還檢索到了多名從事專業刪除的個人廣告。
其中一名崔先生在很多罵人帖的後面跟帖，稱自己可以刪除這些不良的帖，為當事人解除煩惱。
記者與崔先生取得聯繫，他介紹自己是一家網站的網管，對網路非常熟悉，最擅長的就是刪除罵人帖。
每帖收費100元一天之內刪除
近日，位於保定附近的一家收費站因收費問題，一名女工作人員遭到個別線民的謾駡。
就在這個“罵人帖”出現在網上的同時，專業刪除的廣告帖也跟著出現了。記者選中一家“專業刪除公司”進行了聯繫。
記者自稱是收費站的負責人，希望對方幫助刪掉這些“罵人帖”。
對方表示沒有問題，並承諾他在一天之內就可以刪除，價格是一帖100元，不過要先付款後刪除，付款方式是通過銀行帳號打過去。
記者對這樣的做法表示懷疑，提出先做一個試驗，然後付款50%，全部刪除後再付餘下的款。
對方稱試驗可以做，但必須先付款後刪除，他強調這是“規矩”。
最後，記者與對方選中一個描述女工作人員長相的帖子做試驗，試驗的期限為一天。
第二天記者上網查看，發現選中的帖子已經被刪除。
刪新浪、搜狐內容每筆收費萬元
日前，記者以某食品廠的名義，與從事專業刪除的北京新路廣告公司進行了聯繫，要求對方刪除幾大網站中有關該廠的負面報導。
對方稱沒有問題，隨即以電子郵件的形式，給記者發過來一個價格表。
價格表顯示，刪除新浪、搜狐的內容收費最高，每筆業務收費達萬元；其他按不同的級別分別收費（見表格）。
對方要求記者將要刪除的內容告訴他，再將企業的營業執照等資質，利用照片的形式發給他。
該人表示，沒有必要面談，一切都可以在網上完成。
記者要求他承諾刪除時間，並且說明刪除方法。對方承諾收到錢後3天之內就可以刪除。至於方法，對方表示是商業機密，不能透露。
刪除掌握分寸政府通報不碰
採訪中記者瞭解到，網路專業刪除非常有分寸，並不是什麼內容只要給錢就可以刪除。
他們一般掌握的原則是：不良線民發的罵人帖給錢就刪；負面新聞，只刪除媒體批評、曝光等方面的報導和資訊。至於被政府部門通報、批評、處理等方面的負面新聞，給多少錢都不接。
記者以某單位的名義，與一家專業刪除公司取得聯繫，希望對方刪除網上有關政府部門對本單位做出處理的負面資訊，結果遭到專業刪除公司的拒絕。
記者提出可以多給錢，對方稱：“給多少錢都不行，涉及政府、法律的我們不碰。”
另一家專業刪除公司則給記者出主意：向政府部門做出深刻檢查，請政府部門與網站聯繫，要求網站刪除就可以了。總之，這類的刪除他們不做。
宣稱三種方式包括駭客技術
很多專業刪除公司都自稱能採用多種手段刪除網路中的負面資訊。
記者發現大約有三種方式：一、覆蓋。就是用正面的內容對搜索引擎的前幾頁進行覆蓋；二、刪除。就是通過網管或者網監將負面資訊刪除掉；三、駭客技術。就是利用駭客手段進入有負面資訊的站點，對頁面進行“優化”。
不過，瞭解內情的人士表示，這些所謂的手段純粹是虛假宣傳，特別是利用駭客技術進入站點優化頁面，簡直是不可能。日前，接受採訪時百度、穀歌等網站的工作人員介紹，還沒有發生利用駭客手段刪除網頁快照的情況。網站的工作人員表示，無論是普通網站還是搜索網站，駭客是很難進入到後臺操作的。如果有人自稱可以進入後臺操作，肯定是忽悠。
消除負面資訊是對媒體公關
北京利友公關的胡先生從事專業刪除已經有兩年的時間。胡先生告訴記者，所謂專業刪除，其實就是公關刪除。
胡先生向記者透露，網路上的資訊大部分是轉載其他媒體的。刪除負面資訊，必須找到原報導媒體，由該媒體向轉載網路提出刪除要求，網路才給予刪除。他說，公關其實就是對媒體公關。
他介紹，公關公司對媒體公關一般採取兩種方式：一是動員委託人向媒體投放廣告；二是向媒體提供證據，證明報導或發佈的負面資訊與事實不符，要求媒體馬上給予糾正，媒體一旦接受會馬上通知網路刪除。
胡先生證實，眼下他接觸到的網路刪除，基本都是採用這種做法，沒有其他辦法，更沒有所謂的駭客手段。
Southern Metropolis Daily
Just search for "Delete"+"Negative Information" and you will find a list of companies which provide that service Baidu yiels 102,000 relevant pages while Google yields 293,000 relevant pages
Price list provided by one company:
10,000 RMB Sina.com
10,000 RMB Sohu.com
5,000 RMB People.net
5,000 RMB Xinhua
5,000 RMB CCTV
3,000 RMB provincial level websites/professional websites
1,000 RMB local level websites
2,000 RMB webpage cache (Baidu and Google)
Gongjiahuasheng is an information company which got into the "information deletion" business in late 2008. Its advertisement says: Quick deletion of negative information and news on the Internet; quick deletion of Baidu cache; quick deletion of negative comments at the various BBS/forums.
According to the company boss Mr. Liu, they get two projects per week on the average with each project yielded more than 10,000 RMB in revenue. So this was much better than working on information alone. Mr. Liu plans to hire more employees and expand his business.
Mr. Liu gave an example of a project. A while ago, a certain tourist location was exposed by the media for service quality problems. The news report was carried by many different websites. In order to eradicate these negative reports, they contacted Gongjiahuasheng. Within a single week, the negative reports were deleted from the major websites.
Another company named Baolongren also began its information deletion service. According to the boss Ms. Li, they are doing well and have gotten seven or eight projects this year worth more than 200,000 RMB in revenue. They plan to give up their regular advertising business and become information deletion specialists.
On the Internet, the reporter found many abusive reports. In the comments, a Mr. Cui said that he can delete these deleterious reports. The reporter contacted Mr. Cui who said that he was a website administrator and his specialty is the removal of these abusive posts.
It so happened that a certain pay website located in Baoding was being criticized by netizens over the payment issue. The comments quickly included advertisements from the information deletion specialists. So the reporter contacted one such service while claiming to be in charge of that pay website. The other party promised to delete those posts within one day at the price of 100 RMB per post. However, the payment system is cash first via bank transfer. The reporter expressed some doubts and offered a 50 RMB down payment with the balance due afterwards. But the other party insisted on adhering to the "rules." So the reporter finally selected one post that described the looks of a female worker at the pay website. Within one day, that post was deleted.
The reporter also contacted the Beijing Xinlu Advertising Company to delete certain negative reports about a certain food manufacturer. The other party then sent over a price list by email (see above). The other party also asked for a description of the information to be deleted as well as scanned images of the food manufacturer's business permits. The other party promised that the information will be deleted within three days.
During this investigation, the reporter found out that Internet information deletion is very precise. It is not the case that any information can be deleted.
The basic principles are as follows. If malevolent netizens publishes abusive posts, they will delete them for a price. If there is a negative news report, they will the media criticisms and exposures. If the negative news reporter comes from a government notice, criticism or action, they won't touch this at any price.
The reporter contacted one information deletion company and asked for the deletion of negative information coming from the government and was turned down.
The reporter asked how much money it takes, and the other party replied: "No amount of money will make us do it. We will not touch anything that involves the government or the law."
Another information deletion company recommended to the reporter: Make a contrite self-criticism to the relevant government department and asked them to contact the websites and remove those reports. In any case, this company will not undertake this type of deletion.
Many information deletion specialists claim that they have many different techniques to remove negative information.
The reporter basically finds three methods. First, they will use the correct information to provide blanket coverage on the first few pages of search engine results and push the negative information down. Secondly, they will go through the website administrators and controllers to get the negative information deleted. Thirdly, they can use hacker techniques to enter the webpages and "improve" the information.
But according to informed sources, these so-called methods are simply false advertising, especially with the hacker methods that are practically impossible. Baidu and Google employees have said that such hacking has never yet occurred with their caches. Website workers also said that it is very difficult to enter their systems.
According to Mr. Hu of the Beijing Liyou Public Relations Company who has been in the information deletion business for two years, the so-called professional deletion services are actually just "public relations deletion."
Mr. Hu told the reporter that the bulk of the information on the Internet consists of re-publication of information from other media. In order to delete negative information, they must go back to the original media which must request the websites to remove that information. Therefore, the public relations activity is directed towards the media.
He said that there are two public relations methods. First, they can place advertising the media in a quid pro quid. Secondly, they can provide the proof to the media that the reported negative information is inaccurate. In either case, if the media accept, they will notify the websites to delete the information.
Mr. Hu confirmed that all the Internet deletions use this method. There is no other way, and definitely no way to use hacker methods.
近日，記者對“網路刪除”進行了調查，發現“網路刪除”又被稱作網路公關，已成為一些人的生財之道。其中一家公司僅用一周時間就把客戶指定的負面新聞從幾家主要網站成功刪除。他們一單業務收費高達萬元以上。他們的手法，說穿了也不神奇：用投放廣告或者其他方式，讓發表報導的媒體自己向網站提出刪除請求。
網路刪除公司每單業務上萬元
共佳華盛是一家資訊公司，從2008年下半年開始從事“網路刪除”這項工作。它的廣告是這樣介紹的：快速刪除網路負面資訊和新聞；快速刪除百度快照；快速刪除各大論壇負面言論。
該公司負責人劉先生介紹，自公司從事這項業務以來，平均每週接兩單業務，每單業務額都在萬元以上，效益遠比單純做資訊好得多。眼下，劉先生正打算增加人員，擴大規模。
劉先生向記者介紹了公司剛做完的一單業務。
前不久，外地某旅遊景點因服務品質問題被媒體曝光，並被多家網站轉載。為了消除網上的負面報導，他們找到了共佳華盛。
結果，共佳華盛公司僅用一周的時間，就將有關該景點的負面報導從幾家主要網站刪除。
一家叫寶龍人的廣告公司去年初也開闢了專業刪除業務。
該公司負責人李女士介紹，他們的刪除業務很不錯，今年初到現在已經接了七八單業務，業務金額達到20多萬元。他們計畫放棄廣告業務，將公司變為專業刪除公司。
在網上，記者還檢索到了多名從事專業刪除的個人廣告。
其中一名崔先生在很多罵人帖的後面跟帖，稱自己可以刪除這些不良的帖，為當事人解除煩惱。
記者與崔先生取得聯繫，他介紹自己是一家網站的網管，對網路非常熟悉，最擅長的就是刪除罵人帖。
每帖收費100元一天之內刪除
近日，位於保定附近的一家收費站因收費問題，一名女工作人員遭到個別線民的謾駡。
就在這個“罵人帖”出現在網上的同時，專業刪除的廣告帖也跟著出現了。記者選中一家“專業刪除公司”進行了聯繫。
記者自稱是收費站的負責人，希望對方幫助刪掉這些“罵人帖”。
對方表示沒有問題，並承諾他在一天之內就可以刪除，價格是一帖100元，不過要先付款後刪除，付款方式是通過銀行帳號打過去。
記者對這樣的做法表示懷疑，提出先做一個試驗，然後付款50%，全部刪除後再付餘下的款。
對方稱試驗可以做，但必須先付款後刪除，他強調這是“規矩”。
最後，記者與對方選中一個描述女工作人員長相的帖子做試驗，試驗的期限為一天。
第二天記者上網查看，發現選中的帖子已經被刪除。
刪新浪、搜狐內容每筆收費萬元
日前，記者以某食品廠的名義，與從事專業刪除的北京新路廣告公司進行了聯繫，要求對方刪除幾大網站中有關該廠的負面報導。
對方稱沒有問題，隨即以電子郵件的形式，給記者發過來一個價格表。
價格表顯示，刪除新浪、搜狐的內容收費最高，每筆業務收費達萬元；其他按不同的級別分別收費（見表格）。
對方要求記者將要刪除的內容告訴他，再將企業的營業執照等資質，利用照片的形式發給他。
該人表示，沒有必要面談，一切都可以在網上完成。
記者要求他承諾刪除時間，並且說明刪除方法。對方承諾收到錢後3天之內就可以刪除。至於方法，對方表示是商業機密，不能透露。
刪除掌握分寸政府通報不碰
採訪中記者瞭解到，網路專業刪除非常有分寸，並不是什麼內容只要給錢就可以刪除。
他們一般掌握的原則是：不良線民發的罵人帖給錢就刪；負面新聞，只刪除媒體批評、曝光等方面的報導和資訊。至於被政府部門通報、批評、處理等方面的負面新聞，給多少錢都不接。
記者以某單位的名義，與一家專業刪除公司取得聯繫，希望對方刪除網上有關政府部門對本單位做出處理的負面資訊，結果遭到專業刪除公司的拒絕。
記者提出可以多給錢，對方稱：“給多少錢都不行，涉及政府、法律的我們不碰。”
另一家專業刪除公司則給記者出主意：向政府部門做出深刻檢查，請政府部門與網站聯繫，要求網站刪除就可以了。總之，這類的刪除他們不做。
宣稱三種方式包括駭客技術
很多專業刪除公司都自稱能採用多種手段刪除網路中的負面資訊。
記者發現大約有三種方式：一、覆蓋。就是用正面的內容對搜索引擎的前幾頁進行覆蓋；二、刪除。就是通過網管或者網監將負面資訊刪除掉；三、駭客技術。就是利用駭客手段進入有負面資訊的站點，對頁面進行“優化”。
不過，瞭解內情的人士表示，這些所謂的手段純粹是虛假宣傳，特別是利用駭客技術進入站點優化頁面，簡直是不可能。日前，接受採訪時百度、穀歌等網站的工作人員介紹，還沒有發生利用駭客手段刪除網頁快照的情況。網站的工作人員表示，無論是普通網站還是搜索網站，駭客是很難進入到後臺操作的。如果有人自稱可以進入後臺操作，肯定是忽悠。
消除負面資訊是對媒體公關
北京利友公關的胡先生從事專業刪除已經有兩年的時間。胡先生告訴記者，所謂專業刪除，其實就是公關刪除。
胡先生向記者透露，網路上的資訊大部分是轉載其他媒體的。刪除負面資訊，必須找到原報導媒體，由該媒體向轉載網路提出刪除要求，網路才給予刪除。他說，公關其實就是對媒體公關。
他介紹，公關公司對媒體公關一般採取兩種方式：一是動員委託人向媒體投放廣告；二是向媒體提供證據，證明報導或發佈的負面資訊與事實不符，要求媒體馬上給予糾正，媒體一旦接受會馬上通知網路刪除。
胡先生證實，眼下他接觸到的網路刪除，基本都是採用這種做法，沒有其他辦法，更沒有所謂的駭客手段。
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