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Source + Photos: OSEN via Daum
by VITALSIGN on February 18, 2011

YG傾注極大努力為宣傳Big Bang回歸 2億韓元砸在廣告費上

為2月24日即將回歸的Big Bang，YG娛樂公司傾注所有努力宣傳組合2年來的首次回歸。經紀公司花費2億韓元用於廣告和宣傳上。最近，他們的2輛宣傳巴士游走於首爾市進行宣傳造勢，超過40多個廣告被安放在城市巴士上。標有專輯發行日期的醒目標語在城市中穿梭。

廣告還懸掛在2號和4號地鐵線內，Yongsan、明洞和Wangshibri的CGV株式會社劇院的大螢幕和DLA系統，一個報業公司最近甚至發行了含有2大版宣傳廣告的報紙。似乎這還不夠，公司還與廣告公司合作進行其他外部宣傳。一位業內人士表示，“一般電影會在廣告宣傳上花費眾多，但唱片宣傳一般會通過廣播，所以也看出這是個特例的宣傳。”

While gearing up for their official comeback on February 24th, YG Entertainment was revealed to be sparing no costs in promoting Big Bang’s first comeback in nearly two years.

The agency was reported to have spent a couple hundred million won alone in just the advertising and promotion for the album. They currently have two rapping buses touring Seoul, as well as over 40 ads plastered on intra-city buses. Banners alerting passerbys of the album’s drop date are also spread throughout, including a larger exterior banner put up over the Cine City in Apgujung.

Advertisements are also placed near the 2nd and 4th subway lines, as well as screen trailers in CGV theaters, multi-cubes in CGV theater lobbies, and DLA systems in the lobies in Yongsan, Myungdong, and Wangshibri. One newspaper company recently even put out two full page advertisements.
As if all that isn’t enough, the company also went ahead in investing in partnerships with advertising companies for a variety of other ’spot exposure’ promotions.

One industry representative commented, “Movies spend a significant amount on advertising expenses, but albums are promoted through broadcast shows, so this is definitely an exceptional promotion case.”



Big Bang unleashes new batch of concept photos


Source: YGBIGBANG (official site)
by lawlietta on February 18, 2011

True to its word, YG Entertainment is pulling out all the stops to make Big Bang’s comeback one of the most hyped up events of 2011 thus far. After unveiling group concept photos yesterday and an individual video teaser of G-Dragon earlier today, YGE has delivered yet another batch of group concept photos.
The two concept photos feature Big Bang’s five members decked in monochrome articles of clothing with a matching pattern, with a splash of red on the members’ shoes. This theme is a little reminiscent of Big Bang’s old days, taking a step away from the super colorful outfits fans are used to seeing Big Bang sport in recent years.

So, what do you think of these new outfits? We can expect more surprises from YG Entertainment tomorrow including another countdown video teaser soon, so stick with allkpop as Big Bang’s comeback draws near!