Source: JoongAng via Nate
by VITALSIGNon March 2, 2011
Actress Yoo In Na has been selected as the first Korean model for P&G’s razor brand, Gillette, which is normally known for its male sports stars such as Park Ji Sung, David Beckham, and Thierry Henry.
Department head Jung Narae of Gillette, commented, “For a while, razor brands have used a marketing tactic that focused on male models. However, in a recent survey done for the Gillette Fusion Power, results showed that the first area of a man Korean women looked at was the shaving zone. We’ve decided to deliver the results by using a female model to show men the importance of shaving and skincare.”
She continued, “Yoo In Na has also become the #1 ideal woman amongst men and is known for her cute and sexy charm on dramas and variety shows. Such traits are more than enough in targeting the male consumer base.”
Yoo In Na will be modeling for the brand starting this month, and will be working alongside Park Ji Sung as partners.
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