Beyonce has announced an additional date of her ‘I Am…’ tour at London’s O2 arena on Sunday 15th November - and ALL the tickets are up for grabs in amazing collaboration with Trident chewing gum.

Trident is the first brand ever to take over the O2 in its entirety and give away every seat (!) - so here’s how to enter their amazing Beyonce competition

From April 20th every packet of Trident gum that you buy will count as a potential ticket - the more you buy the more chances you have of winning each week. Any flavour from any outlet will be valid so no need to look out for special packs. Just log on and enter the last 4 digits of the bar code and you’re in the draw. Weekly ballots will run until 31st May, with a massive 1000 tickets up for grabs each week. Winners will be drawn every Sunday night and notified by midday Monday, at which point the slate will be wiped clean and the draw will reopen. Opportunities to win VIP tickets will be announced at a later date, so keep your eyes peeled for further promotions.



100 Single Ladies on Piccadilly Circus (viral video)
影片可以是一種感染力特強的細菌!原來,分享影片這件事情,竟這麼有感染力!於是出現了「Viral Video」的詞彙。
April 20th, 2009 by Silvan

Lots of (single) ladies on Piccadilly Circus, London

As we reported last week, Beyonce has teamed up with Trident in an amazing partnership which sees the chewing gum brand giving away 13,000 tickets for a one-off Beyonce concert at London’s O2 on November 15th. If that wasn’t enough to get the blogs buzzing, Trident have now created a viral ad in the same mould as T-Mobile’s famous Liverpool Street dance-fest, except here we’re seeing 100 girls in leotards dancing to B’s instant classic ‘Single Ladies’. Now that’s what we call advertising.

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