家樂福官方網站已關閉,近期各項大型促銷活動全緊急喊停
2008年4月25日 稿源:[南方都市報]

  一系列事件使得家樂福處於“風口浪尖”,公司不可能在這個敏感的時候再來採取這種行動(促銷)以免落人口實。 —家樂福有關負責人

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  本報訊(記者 徐維強)對於即將到來的“五一”黃金周,市民卻無法像以往一樣享受到家樂福大規模的打折優惠。對於目前網上流傳的“家樂福五一大降價”的傳聞,家樂福深圳公關部表示,不但今年“五一”期間的促銷活動已經取消,而且近期的各項大型促銷活動也全部緊急喊停。

  網上傳其五一優惠達50%

  最近幾天,關於家樂福“五一”期間大減價搞促銷的傳聞在網上瘋狂流傳。據網友的反映,家樂福在前段時間曾經打出“五一”優惠活動的廣告,其中“部分商品滿500元贈250元抵用券”的大減價活動成為市民普遍關注的焦點。據此計算,此次家樂福優惠返利的幅度已經高達驚人的50%,這種優惠在商業企業中也十分罕見。

  此外,一些網友還把家樂福官方網站上的截圖放到了網上,記者看到上面寫有5月1日至5月4日期間,家樂福週末大減價,其中購買任意品類的男女裝、男女鞋、童裝、童鞋、餐具、廚具等產品,滿150元送45元抵用券、滿300元送120元抵用券、滿500元送250元抵用券。而在此前,網上也有人曾經表示,針對近日網上“抵制家樂福”言論,家樂福將會採取“反抵制行為”,要在“五一”期間採取超大規模的促銷活動。而目前的家樂福廣告,正是家樂福採取行動的證據。

  上周通知取消“五一”促銷

  記者登錄家樂福官方網站,發現網站已經關閉,原來的促銷廣告也不見蹤影,只在首頁上留下一則公告,表示家樂福內部正在進行網站的維護與更新,將會維持一段時間,等到維護更新完成後,會立刻把網站恢復,繼續提供服務。

  記者聯繫了家樂福深圳公司公關人員,她表示從3月27日至5月2日,家樂福啟動了4月周年慶的一系列活動,其中就包括各種優惠促銷。但她表示,之前的活動全都是周年慶的系列之一,延續到5月後,並沒有專門針對“五一”期間的促銷。而對於公司海報上所講的“五一”期間的大幅優惠,她表示公司總部已經在上周發出通知要求取消,目前新的海報也還沒有出來,預計到“五一”期間也不會有專門的優惠促銷。


曾被黑客進入

  場內分類折扣還將繼續保留

  家樂福有關負責人告訴記者,之前的一系列事件使得家樂福處於“風口浪尖”,公司不可能在這個敏感的時候再來採取這種行動,以免落人口實。為了讓事態降溫,公司也要求把當地的大型促銷活動全部取消。但她表示,商場內的各種分類折扣還將繼續保留,因為這些都是全國統一的,主要是針對某一系列的產品,由公司組織供應商聯合發起,而這種活動都是早在幾個月之前已經談好,無法臨時取消。但她表示,到5月5日就是活動的最後一波。

Carrefour Cancels Sales Promotions

(04/25/2008) (Southern Metropolis Daily)
... In recent days, rumors were circulated on the Internet that Carrefour intends to offer huge discounts during the May 1st "Golden Week". According to netizens, Carrefour had released advertisements about the special May 1st campaign, including offering coupons worth 250 RMB for the purchase of selected merchandise worth 500 RMB. Thus, the discount is as much as 50%.

Some netizens have posted screen captures of those sales offers from the Carrefour website. This reporter saw that the advertisements say that Carrefour will have a weekend sale from May 1 to 4. For men and women clothing and shoes, children clothing and shoes, dining accessories and kitchen utensils, 45 RMB coupons are offered for 150 RMB in purchase, 120 RMB coupons are offered for 300 RMB in purchase and 250 RMB coupons are offered for 500 RMB in purchase. On the Internet, some people are saying that Carrefour adopted these measures to counter the "boycott Carrefour" campaign through the offer of large-scale sales discounts. These ads provide the evidence for the Carrefour counterattack.

This reporter went to the official Carrefour website. The original advertisements are gone. There is only a notice on the home page that the Carrefour website is down for maintenance and renovation. The website will be back after maintenance and renovation are complete.

The reporter contacted the public relations person for Carrefour in Shenzhen. She said that Carrefour was running a series of sales promotions between March 27 and May 2 for the fourth anniversary. But she emphasized that there were all part of the anniversary celebrations and not specifically targeted to the May 1st holidays. As for the special discounts that were advertised previously for the May 1st Golden Week, she said that the corporate headquarters have issued a notice to cancel all sales promotions.

According to the relevant Carrefour person in charge, the preceding series of incidents has placed Carrefour in a perilous position. Under these circumstances, there was no way that Carrefour would run sales promotions during this sensitive period. Therefore, the company has asked the local stores to cancel all large-scale sales promotions. But she said that the various specific promotions will continue to run, because they were national campaigns for certain product brand series in conjunction with the manufacturers. Those campaigns were decided several months ago and cannot be canceled at this time.
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