2008/4/5
作者: Terry
位居全球首位的Myspace社會化網路社區（根據Compete的08年2月數據，Myspace在2月Social Networks訪問量排名中位列榜首，約是排名第二的Facebook1倍多，詳圖）一直以其極高的音樂凝聚力為傲。因此SNOCAP、Textango等也均以Myspace為據點，發展他們的數位音樂服務。
樂隊Linkin Park在Myspace擁有近110萬好友，流行女歌手Fergie則擁有105萬好友。相比之下聚友卻似乎並沒能將他們的看家本領發揮出來，就連當紅的歌手張靚穎在聚友的好友也僅1000。
前日Myspace官方宣佈與三大音樂集團（Sony&BMG、環球和華納）合資建立新的Myspace音樂服務。新的Myspace音樂服務將提供數位音樂下載、廣告支援的音訊和視頻點播、無線音樂產品銷售和其它音樂衍生品，意圖成為面向全球的數位音樂服務和音樂電子商務平臺。該服務將在幾月後正式發佈。
Myspace新音樂服務的商業模式主要通過電子商務和廣告收益來實現。無線音樂部分將由新聞集團旗下的手機內容提供者Jamba提供支援。在廣告支援的音樂模式方面，Myspace認為他們已經具有較強的廣告行銷、技術力量和龐大的音樂使用者群（500萬歌手主頁，3000萬現有音樂頻道使用者）。
MySpace Music - 5 Winners & 5 Losers
2008/4/3
The devil is in the unrevealed and perhaps even un-negotiated details of the just announced MySpace Music joint venture with the major labels. But already some clear winners and looers are already emerging.
WINNERS:
MySpace - Users will stay on the site and viewing ads longer and music adds a new revenue stream.- SonyBMG, Universal, and WMG - They get to sell stuff where the fans already are.
- Facebook & Other Social Networkers - This deal is not exclusive and talks with labels just got easier now that a framework is in place.
- Music 2.0 Entrepreneurs - Thanks to Google open social indie content providers can offer competing services alongside the official offers. (or can they?)
- Fans - The music you love and your friends all in one place.
LOOSERS:
Indie artists and labels - The majors are partner's in this deal; so don't assume that others will get a fair shake. Remember SnoCap?- imeem and iLike - They'll have to adapt or risk serving only hard core music heads.
- EMI - Sure they'll end up joining in, but coming late to the party doesn't make them look good particularly at a time when everyone is watching.
- Download Stores - Unless iTunes, Amazon and others start feeling more like music destinations, people (particularly young ones) will be attracted to grabbing music where they discovered it.
- Fans - With the major labels co-owning the delivery platform; they're free to raise prices, set priorities and abuse data.
MySpace Music Launches Without EMI - An In Depth Look
2008/4/3
MySpace and the three major labels, SonyBMG, Universal, and WMG today announced the formation of a joint venture, MySpace Music. EMI is not yet part of the deal and financial terms of the partnership were not disclosed.
The new company will launch with 30 million monthly visitors and 5 million artists as well as the audio and video library of three of the world's four largest label groups. Existing franchises including Secret Shows, MySpaceLIVE!, Transmissions, and The List will all still have a place on the new MySpace Music.
In the coming months, MySpace Music will attempt to build on the existing popularity of the MySpace Music platform via an integrated e-commerce solution and "evolve the user’s ability to discover, share, and socialize by adding commerce and music management tools". The new company will be based in Los Angeles with a dedicated management team.
MySpace Music will integrate new content and music capabilities across a a site home page, 5 million artist pages and individual user pages providing a variety of places to discover, share, and purchase music that can be transfered to any portable device. Content will include DRM-free mp3's, ad-supported audio and video streaming, and a mobile storefront powered by Jamba (also owned by New Corp).
A music management system will allow personalization of MySpace Music directly from fan pages via playlists, purchase capabilities and search. Labels and artists can offer digital downloads, mobile ringtones, SMS and wallpapers as well physical goods like t-shrits and tickets.
2006-2007年音樂市場格局
作者: Terry
2006-2007年四大主流唱片公司及獨立廠牌的市場佔有率情況。
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