小葉 0315
When Music PR Goes To Far: Ashley Alexandra Dupre & Amie Street
How does Amie Street expect to be taken seriously as an indie music destination when it sends out press releases touting that its the only place you can find tracks from the
prostitute that brought down New York Governor Eliot Spitzer? Here's the full text:
Hello,
I'm sure you are hearing a lot about Ashley Alexandra Dupre and the Spitzer scandal. Ashley is also an R&B singer and her music is exclusively available on AmieStreet.com
The songs can only be listened to and downloaded on amie street. As of now, her myspace has been taken down.
Ashley has been an artist on the site since last November, and her music, like all music on amie street, is initially free and priced based on public demand. She has clearly been receiving a lot of attention in the past day, and the songs have risen very quickly to 98 cents on the site. She just added a brand new track this morning.
check out her music:
amiestreet.com/ashleyalexandradupre
> Management consulting and technology services company Accenture will provide digital supply services for Universal Music Group in all territories outside North America. Under the deal, Accenture will organize and store audio, video, artwork and metadata for distribution. (press release) I believe in outsourcing but I'm surprised that the world's largest label group would not want to control its own digital assets.
As Music 2.0 Gains Traction, How Do Artists Get Paid? 藝人如何分到錢?
A plethora of new and re-tooled sites are offering free ad supported music via streaming and download. Spiral Frog, Qtrax, imeem, We7, iLike, YouTube and others each offer their own platforms to listen to almost any song or video on demand and sometimes to even download it.
Each service has made their own unique deals with labels and publishers for compensation. Some pay a fee per play or download. Others share a portion of ad revenue received; and rumors have a new MySpace music service trying to compensate labels with stock options.
But how much of that money will find its way to the artist and how many of these new deals conform with existing label and publishing contracts or the statutory rate legally due songwriters? I don't know of a single artist contract that mentions stock options or ad revenue as acceptable compensation.
Artist managers are just beginning to question where their share is of large settlements with the original Napster and others. Thus far, however, payments from ad supported services
have not drawn much attention perhaps because they are too small or because the deals too arcane to understand.
The web services are not to blame for pushing the envelope and attempting to offer consumer choice. But just as they always have (eMusic payments are a
recent example) record labels large and small are bending the rules in search of revenue and hoping that artists don't have the means or motivation to argue with them.
Jukefly,Songnumbers,asoundmatch
2008/3/14 作者: Terry
JukeFly是一個融合了社區分享功能的音樂遠端同步服務。它通過安裝用戶端程式將使用者的電腦類比成流媒體伺服器,用戶可以通過遠端存取電腦中的音樂,也可以與朋友分享。像北京這樣的爛寬頻就還是甭考慮這類服務了。
SongNumbers提供的是一種基於手機的音樂分發服務。音樂人可以將自己的音樂作品授權給SongNumbers分發,得到一個唯一的特服號碼。消費者只需撥打這個號碼,就能試聽該作品,而按1鍵就能直接購買該首歌曲。
A Sound Match,音樂情緣?通過與音樂相關的測試,網站給用戶找出匹配度高的其它用戶。該網站整合了Rhapsody音樂服務,安裝Rhapsody播放外掛程式後,每月可以免費收聽25首歌曲,也可以支付訂閱費無限收聽,並且支援將自己的即時音樂清單郵件分享給其它用戶。挺好的創意,只是音樂服務與交友服務的關聯性還是不夠緊密。或許類似的服務Allen去嘗試更為合適,Yobo的個性音樂品味與心理測試,Baihe的心理測試與婚介服務,已經間接得建立了個性音樂品味與婚介服務的聯繫。哈哈…
看待數位音樂版權
2008/3/8 作者: Terry
去年Radiohead用自訂價格模式推出了他們的新專輯“In Rainbows”。今年Nine Inch Nails仿效Radiohead的模式,歌迷可以在他們的官網免費下載專輯中的9首歌曲,還提供5、10、75和300美元的不同套餐選擇。其中300美元的豪華限量版2500份已經售罄。此外NIN甚至主動將他們的音樂上傳到The Pirate Bay、What.cd等著名的BT網站。
這正如之前說的,音樂家們是以肯定的態度去認識音樂的免費下載和和P2P分享所產生的推廣價值。或許正是音樂家們(歌手)這種積極的心態結合互聯網開放的媒體環境,使得獨立音樂在數位領域得到了快速的成長。有資料顯示,獨立音樂在傳統電臺只得到10%的播放率,而在數位音樂電台得到了39%的播放率,並稱在2007年佔據了31%的物理介質(實體)音樂市場和37%的數位音樂市場。
音樂人可以積極的去看待盜版問題,然而主流唱片公司和投資人卻不能。在Billboard舉辦的”Music&Money”討論會上,有VC(風險資本家)明確說他們不願意投資有潛在版權問題或者會成為“四大”靶子的創業公司。
音樂產業的衰退不只是因為盜版問題,或許更多的是因為音樂產業的固有模式和規則難以經受新媒體發展的衝擊。而用戶選擇盜版也不只是因為價格問題,或許音樂所帶給他們的體驗更為關鍵。主流唱片公司逐步對DRM的捨棄或可成為數位音樂版權認識轉變的一個好開端。
中國新晉音樂網站
2008/3/8 作者: Terry
音樂播放清單和電臺的免費收聽與分享,站長花了挺多精力去組織一系列的特色歐美音樂清單。提供的是64K的音訊碼流。
又是一家來自杭州的音樂網站,據聞是採用p2p技術的高品質音樂服務。網站現還在內測階段。
MusicMakesFriends,又一音樂交友社區?
2008/3/7 作者: Terry
或許是歐洲有著最適宜的音樂發展的土壤原因吧,又一驚人的音樂服務MusicMakesFriends在歐洲出現。說它驚人是開站不久就已經獲得Universal、Sony&BMG和EMI三大唱片公司以及9000多家獨立廠牌的音樂目錄。
不知道是授權的限制,還是網站還在試運行階段,我沒能直接註冊體驗。據稱提供的是音樂社區和個性化電臺分享服務,並且提供收費的150萬首歌曲的訂閱服務和20G的音樂存儲空間。免費的線上收聽則通過嵌入廣告來實現收益。
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