Japan's Download Market Softens疲軟. Is This A Trend趨勢?

The total number of paid downloads in Japan fell下跌 about 2% for the first time last quarter according to PC World. 6.3 million single tracks were downloaded via the net down from 6.9 Earphones
million in the first quarter of the year. The number of albums downloaded rose to 342k from 333k in the prior quarter. But that was not enough to offset 與...相抵the drop in single track sales.

Downloads of ringtones鈴聲 fell 10% to 54.7 million pulling the entire cell music sector down拉下整個手機音樂部門 .Despite儘管 an increase in ringback來電答鈴 sales and a rise in cell downloads from 23.3 million tracks曲目 to 25.5 million, the entire mobile Internet download market shrank縮減 2% form the previous quarter to 104.8 million downloads.

COMMENTARY評論: The overall decrease總體下降 from 114.6 million to 111.6 million downloads should Mp3player not necessarily be seen as a sign of lasting decline不應該被視為持續下降的訊號.

Japan is a very mature - perhaps較為成熟 even saturated - download marketplace下載接近飽和的市場. So this dip小研究 may just be part of normal sales fluctuations 正常銷售波動caused by release schedules and demand需求 for hits from a country of very active and trend driven consumers來自有活躍且凌駕趨勢的消費者的國家.

arrow
arrow
    全站熱搜

    葉總裁 發表在 痞客邦 留言(0) 人氣()