Source: OSEN
by sarahsusiepak on February 23, 2011
Big Bang’s comeback has been nothing short of phenomenal.
First, there was an international manhunt amongst VIPs to find the location of the group - turns out they were in the States filming an MV. Then, the announcement of the album release date and their promotion schedule threw the rest of the industry in a tizzy, as management companies reshuffled dates to prevent their artists from getting overshadowed. Then, the five receive an hour-long comeback special on SBS, an honor which only had previously only belonged to the legendary Seo Taiji. Finally, YG Entertainment pulled out all the stops, splurging a couple hundred million won alone in just the advertising and promotions for the album.
The result? Big Bang shattered records for their mini-album pre-orders, and now they’ve achieved an ‘all-kill’ on the top real-time charts in Korea (Soribada, Melon, Dosirak, Bugs and Cyworld). If that weren’t enough, the ‘YG-Life’ blog has seen a literal explosion in site traffic, with a 30-fold increase over the past week or so.
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