「rexy」は、「restart」（＝再出発）と男性の染色体「XY」から名づけられ、「いまどきの男子の新しい自分へのリスタートを応援する」というコンセプトで立ち上げられた若い男性向けのヘアカラーリングの新ブランド。「レクシィ ホイップヘアカラー」「レクシイ ブリーチシリーズ」「レクシィ 髪色もどし」の3シリーズが発売されている。
Source: ManTan Web
by Kanki on February 15, 2011
On the 15th, AKB48’s Shinoda Mariko, was at a presentation event for the new hair coloring brand for men, “rexy”. This is her first time back since the 10th, where she left during a press conference due to food poisoning. A reporter asked how she was doing and she smiled, “I’m fine. I’m doing great. I ate raw meat so I need to be careful of that… I’m sorry”.
Shinoda had written in her blog about her poor condition, “I left the press conference early because I got food poisoning early in the morning and I couldn’t move well and I couldn’t stand up for long periods of time. I’ve been taking care of myself, so this wasn’t due to a cold or being fatigued. I’ve caused you all to worry. I went to the hospital and rested and now I’m back to shooting, so really I’m fine. Reporters and fans, I’m sorry for worrying you”.
Now that she is doing well, she energetically began her promotions for “rexy”. The name “rexy” is a combination of “restart” and the male chromosome “XY”. It’s a hair coloring brand directed towards young men, their concept is “A modern day man’s restart to a new self”. Today they were promoting three series of hair color, “rexy whip hair color”, “rexy bleach series” and “rexy hair color restoration”.
Shinoda has been selected as the image character for this brand. Starting on the 26th she will be featured in two CMs as “Neighbor Mariko Oneesan”. The two versions are the “bus version” and the “park version”. Shinoda will play the “Oneesan next door that you like”. Once the young men make a bold impression by coloring their hair, they can ride the morning bus together with Shinoda and have a friendly talk with Shinoda in the park on their day off. In the end, Shinoda will compliment the guy’s new hair and move her hand through it. A new version is already being planned for mid-April.
Lastly, Mariko confidently talked about her Valentine’s Day, “I usually don’t make anything, but this year I made cookies a week before. I gave them to people I am grateful to as well as the members of AKB48. They were really delicious and I think they came out that way because when I was making them I thought “these are going to be really delicious””.
On this day, there were 20 guys who had used rexy’s product and Shinoda went around stroking their hair and saying, “This suits you” and “What a good color”. She also gave them home-made cookies.
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