10日,少女時代與最大半導體公司英特爾一起,以韓國和全亞洲為消費者為對象,舉行了多種多樣的宣傳活動。



這次活動是紀念英特爾新品問世,少女時代精幹的形象與新品的特性相融合,無疑增大了人們對新品的期待值。活動中,少女時代參加了韓國還有亞洲各地區 的多種多樣的營銷活動,韓國和亞洲消費者可以透過音樂,2D,3DMV,網站,照片,PC賣場的宣傳等多樣活動見到少女時代。英特爾和少女時代共同製作的 MV預計將於17日公開。

少女時代表示:「這次的歌能讓粉絲能特別容易跟唱,MV也拍得很贊。這次的英特爾之歌非常有趣,會讓人們在想起英特爾的時候就會想起這首歌。」SM 娛樂公司表示:「這次和英特爾合作特別愉快,也期待這次的新音樂和新MV會成為給PC消費者,當然還有韓國以及全亞洲少女時代粉絲的一份大禮。」與英特爾 合作的少女時代新曲,將在1月18日英特爾新產品發表會上由少女時代現場演唱。







SM Entertainment announces plans for Intel and SNSD partnership
Source + Photos: Star News via Daum
by VITALSIGN on January 9, 2011

Following the press report released yesterday, SM Entertainment has followed up with an official announcement regarding SNSD being the endorsement models for Intel Asia.

On January 10th, representatives of SM Entertainment revealed, “Starting from the 10th, SNSD and Intel will be starting a variety of campaigns for Asian consumers. Intel’s new product, the ‘Second Generation Intel Core Processor Family,’ will feature SNSD’s urban and impressive visuals to help market the product’s characteristics.”

SNSD will be joining Intel in marketing the product not only in Korea, but all over Asia as well. Consumers will be able see SNSD through new music, 2D and 3D music videos, internet sites, photos, and PC store displays. The music video produced by Intel and SNSD will be released on January 17th.
SNSD stated, “The music to be released is an easy-going track that anyone can follow along with. The music video will be very ‘SNSD’ in style. The music production with Intel was very fun. We even sang the famous Intel sound, ‘Bong!’, ourselves.

Although SNSD recorded the sound logo for Intel, whether or not it will be used is still in discussion. Intel Korea’s Han In Su commented, “It is true that SNSD recorded the sound logo, but from a marketing standpoint, we’re still deciding whether to use it as a marketing tool, or insert it in actual advertisements.”

CEO Kim Young Min of SM Entertainment further commented, “We’re glad to be able to work with such an internationally known brand. We’re looking forward to presenting Asian fans with SNSD’s new music and music videos.”

Intel Korea’s Lee Hee Sung concluded, “Our consumer campaign for our second generation Intel Core product will feature SNSD’s cute and modern visuals. We’re introducing our products in a variety of fun and exciting ways for our consumers.”

SNSD and Intel’s new music video will be released on January 17th, followed by the song on the 18th at the Intel production conference.
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