☭ marselip0910 叶俊华™

2010/1/26

• The full MIDEM trade show was in full swing熱烈進行中 yesterday and it's now official: attendance出席人數 is down 13%. Many companies sent fewer delegates代表 and Universal has no presence at all.  But combining MidemNet with the Midem ticket was a big hit with higher attendance and more excitement from a broader cross section of attendees. Many are calling this year's program the best yet.

• Two additional MidemNet 相關方案related initiatives are also very popular . 座無虛席Standing room only crowds have been regular occurrences at both MidemNet Lab, a showcase of 15 music tech startups and MidemNet Academy, a smaller seminar area offering practical digital advice. People are now looking for answers ar MIDEM in addition to making deals.
• There has been lots of deal making going on at The A2IM Midem Pavilion. This hub of activity showcases over 100 U.S. based independent music companies in a single area. And those end of the day cocktail parties don't hurt popularity...
• Lots of great response to our Topspin NARM Hello Music Hypebot Meetup tonight.  Get there early.

2010/1/26

• MusicDNA 被吹捧為繼任者is being touted as the successor to the MP3. It is based on an MP3 file, but also displays everything from lyrics, artwork and tour dates to blog posts, videos and tweets within a custom player. If it is a合法購買的 legitimately purchased file, the added content automatically updates whenever the player is connected to the net.  The company behind MusicDNA, Bach Technology, worked on the development of the MP3 and Karlheinz Brandenburg, the 發明者inventor of the MP3 and Bach investor joined them at MIDEM for the launch.
• EU digital distributor [PIAS] Entertainment Group have partnered with Digital Animal (direct sales), MAM Logistic (physical goods fulfillment實體供應) and direct to fan marketing platform Topspin Media to launch [PIAS] D2C, a range of services that provide [PIAS] related repertoire owners with集成的電子商務功能 integrated e-commerce capabilities.
• RightsFlow, a provider of bulk mechanical licensing and royalty services, announced an agreement with UK copyright organization PRS for Music to allow RightsFlow to identify and license PRS for Music works for mechanical uses in the United States.  The project allows UK artists to receive royalties from digital transactions in the United States even when the content does not have North American representation.
• Industry vets Seymour Stein (Sire Records) and Richard Gottehrer (The Orchard) announced they are relaunching the old Blue Horizon label at a press conference Monday.

Tony
cnBeta編譯自路透社
音樂工業長期以來被MP3無版權保護引發的盜版問題困擾，而我們也很清楚一些下載網站下到的MP3可能會出現標籤混亂等情況，更不用指望關聯歌詞、作者等資訊了。而一種新的技術可能將成為這種情況的終結者，它將在MP3格式的基礎上附著版權和歌手、專輯資訊甚至是分銷商資訊。這種名為“音樂DNA”的新格式已經得到了MP3格式的發明者的支持。該格式還提供歌手相關的社會化網站上的最近更新。當資訊更新或者變動，嵌入歌曲的資訊也會隨之刷新。如果通過非法下載而得到的檔，將除了靜態的音樂檔本身，得不到其他任何更新（這對於只希望聽聽而已的人來說似乎不是難以克服的障礙）。

新的格式將在現有的任何MP3音樂播放機上播放，包括蘋果iPod。Kohlmeyer認為人們將很快不滿足於單純的聆聽音樂，而需要歌詞、歌手資訊等配套的內容加入，讓音樂豐滿起來。今年春天將會有該格式的Beta版本在網上發佈，夏天將可能全面商用。移動版的播放機也即將推出。
BACH公司是該項技術的開發者，MP3格式的開發者和索尼音樂的前高管都是該公司的投資者。該公司辦事處位於挪威、德國和中國，並與德國弗朗霍夫數位媒體技術學院（Fraunhofer Institute for Digital Media Technology）形成合作夥伴關係。CEO Stefan Kohlmeyer說，公司正在同相關的音樂企業、網路零售商和樂隊等進行聯繫，並收到很好的回饋。BACH還將允許一些公司用自己的商標發佈新格式的音樂檔以加速其推廣。他們還鼓勵開發者為MusicDNA格式開發新的播放軟體。

包括環球唱片公司在內的一些業界大牌已經對該格式表現出了強烈興趣。BACH公司認為，音樂業界需要一種新格式，來緩解他們對數位媒體越來越多的抱怨。不過希望他們不會重蹈DRM失敗的覆轍。

MIDEM Continues
2010/1/25

• I hosted the afternoon of MidemNet yesterday and lead a great panel on Monetization and Live Music.  You can check out videos of it and all the other panels here.
• Some companies to pay attention to: MusicDNA (think mp3 on steroids) MOG (this real comer hosted well attended party last night with DJ Rapture), Fanatic.fm (fan or brand sponsored music sponsorship platform), Silva Screen Music (exlporing some interesting projects in the soundtrack space), Slow Joe (Indian Street musician meets a modern French blues band), Artist Garage, TracksandFields.com (popular music liscenging site going global).
• We've added partners Hello Music and NARM for the Topspin Hypebot Hello NARM Meetup on Tuesday night. It's at 7:30pm - 11:00pm at Morrison's Lounge Cannes 10 Rue Teissere in Cannes.  RSVP on Facebook

2010/1/24
( #MIDEM ) They say they numbers are down about 10% over last year to closer to 7000 attendees, but on the streets and cafes it seems as busy as always. They included admission to MidemNet in the MIDEM badge this year, so numbers their appeared to be up. A few highlights and impressions:

• MySpace really appears to get that they have problems and are working hard to turn them around. It's easy to be skeptical that it won't work, but wouldn't it be better for the music industry if we have choices beyond the less music friendly Facebook?
• I wrote briefly about Follow Out Boy bassist Peter Wentz and Gina Bianchini of NING's Midem chat. I wish that they'd gotten more into their Friends Or Enemies project - a collective social network for Fall Out Boy, Panic at the Disco, Cobra Starship. The concept of sharing fans has a lot of potential.
• I did not write about the MIDEM chat with Pharrell Williams because its best watched. He's very bright, driven and quite humble. Inspirational, I think, particularly if your on the creative end. Midem has it and lots of video from yesterday here.
• Fortunately they don't have video of my 5 minute presentation on music monetization. I like what I wrote but not how I delivered it.  I'll try to get the text up here or on MidemNet soon.
• The trade show opens today and I'm excited to see what's up. The MidemNet Labs startup area has real potential as does Midem+.
• I'll have some coverage throughout the day (Sunday), but am playing MC to the gathering in the afternoon. Stuart Dredge from Music Ally is live blogging here and providing great coverage. 
• Don't forget the Topspin Hypebot and Hello Music Meetup on Tuesday evening.

2010/1/23

Follow Out Boy bassist Peter Wentz and Gina Bianchini, The CEO of social networking platform NING are at MIDEM to talk about Friends Or Enemies.  The site is a collective social network for Fall Out Boy, Panic at the Disco, Cobra Starship and a number of other artists.
Other artists using Ning include Good Charlotte, Hollywood Undead, All American Rejects and 50 Cent.
Wentz: "We always wanted to have a cohesive community." "It's a great time to be in music and a horrible time to be in music." "


MySpace CEO VanNatta At MIDEM
2010/1/23

This afternoon's MidemNet conversation is with MySpace CEO Owen VanNatta. The highlights:

• MySpace is following the lead of Sonicbids and ReverbNation and linking with SoundExcange. They have already identified 25,000 artists that are owed $15 million 
• Site has 180,000 playlists
• 7% page view growth
• 92% growth in unique users year over year
• 30% growth just this past month
• MySpace Music just launched in Australia and New Zealand
• Now the #1 music site in Australia
• Recently launched in UK and users are responding well
• On the iLike purchase:  MySpace acquired great talent and the largest music app across other social networks. MySpace want to do more of that.
• On imeem, VanNatta saying they picked the pieces after the company shut down primarily to take try to migrate their users.

2010/1/23

8500 interviews in 13 countries

• 63% are passionate狂熱的 about music
• 14% would listen to music every minute of the day if they could.
• Streaming a favorite delivery method最喜歡的傳送方式 for 21%
• 29% admit to downloading without paying
• 30% bought a CD in the last month
• 11% bought a download within the month
• Video via mobile growing fastest in emerging markets
• 42% went to a concert last year
• 16% bought a concert DVD in last year
• 19% bought t-shirt / merch.
• Many OK with listening to an ad to download (45%) and stream (41%)

More soon on Midem.com

全球音乐消费者调查报告 by terry

此調查由Synovate調查研究公司製作，對全球13個市場（包括中國市場）8500位用戶進行了訪問，並在2010年Midem音樂會議上發佈。



上圖為各國消費者對音樂熱情的情況，中國低於平均水準。



手機付費下載音樂整曲和音樂應用方面，中國和韓國遠遠高於國際平均，國際平均分別為12%和8%


上圖為消費者在被訪前月通過手機收看音樂視頻的比例，亞洲國家使用手機看音樂視頻明顯偏高。

完整報告下載（英文版）

2010/1/23

On the artist's panel Amanda Palmer told about how sharing her frustration with her record label - i.e. when they told her she looked fat in her photos - cemented her relationship with her fans.

• Palmer opened with ukulele and a short version of Radiohead's "Creep". Watch
  
• Palmer remains constantly connected with her fans.  She twittered within 1 minute of waking up ("The light was so beautiful in my room".) and seconds before she walked on stage telling her fans where to watch the stream of her panel.
  
• Hal Ritson, The Young Punx and Musical Director, Dizzee Rascal Live (UK) - He treats the right bloggers as Gods.  They get music first - before the mainstream press. Carefully manages the release of his content across platforms.
  
• Ritson barely worries about actually selling records and concentrates on finding other revenue streams like sponsorships.
  
• "We all know all these things - Facebook, Twitter, etc.  "The trick is to use them personally and professionally," sats Ritson.
  
• Palmer playing out on the street for her fans at 6:30.

2010/1/23



I arrived Cannes Thursday evening before the start of the MIDEM gathering. All the usual suspects are just starting to appear. The first thing that I noticed, however, was that their was no main sponsor billboard above the main entrance of the Palais. Perhaps its still to go up, but I remember the ,assive Napster banner being installed already in 2009.

Are the days of the massive flashy sponsorships over? The big parties have given way to smaller, and I think more fun gatherings like our Topspin Hypebot meetup coming on Tuesday. Sonicbids sure got their money's worth with their banners the only ones over the entrance.


On The Ground In Cannes For #MIDEM(short for Marché International du Disque et de l'Edition Musicale)
2010/1/21



I arrived Cannes Thursday evening before the start of the MIDEM gathering. All the usual suspects are just starting to appear. The first thing that I noticed, however, was that their was no main sponsor billboard above the main entrance of the Palais. Perhaps its still to go up, but I remember the ,assive Napster banner being installed already in 2009.

Are the days of the massive flashy sponsorships over? The big parties have given way to smaller, and I think more fun gatherings like our Topspin Hypebot meetup coming on Tuesday. Sonicbids sure got their money's worth with their banners the only ones over the entrance.




音樂產業聚首戛納MIDEM國際音樂展
（來源：中國保護知識產權網）
作為音樂界內最大規模的聚會，2010年MIDEM國際音樂展（Musikmesse Midem）日前在法國戛納開幕。音樂發行商、唱片公司、音樂家和經理人們將連續5天聚集一堂，而主辦方還希望世界各地的網上音樂平臺提供商一起參與本次盛會。

　　來自瑞士巴塞爾（Basle）的數字音樂市場專家格特．羅倫納德（Gert Leonhard）要求音樂展必須組織對於在線音樂統一費率模式的討論。展會本身也必須處理此類由新型產業、採取新商業模式的供應商以及新技術所帶來的問題，否則無法繼續發展。

　　羅倫納德列舉了國際唱片業協會（IFPI）剛剛公佈的數字：盡管增長有所放緩，國際唱片業協會已經注意到自2004年以來網上音樂銷售量增長了940%。事實上，過去10年間在線音樂市場的發展對各大唱片公司都產生了嚴重影響。根據羅倫納德的計算，很多新的在線平臺要麼完全無視版權、要麼擁有全部授權，但總體來說使瑞士電視電視台可能獲得的投資額減少了50至70億歐元。

　　最近幾年正版音樂在線銷售量的增加不大，而每首1歐元的標價也實在太貴。羅倫納德指出：“業內人士不能獲得更多收入，也無法控制消費者的行為。”英國樂隊Radiohead的吉他手埃德．奧布萊恩（Ed O’Brian）呼籲：“整個行業必須加速自我發展。很多14至16歲的孩子沒有信用卡用以購買正版音樂，人們要在這周內解決這個問題。”但羅倫納德認為目前音樂行業通過自身的努力依然不可能改變現狀，隻有立法機關能夠打破僵局。

　　國際音樂經理人論壇的前任主席彼得．詹納（Peter Jenner）在一篇博客文章中戲稱歐盟委員會為“救世主”。歐盟的競爭和媒體委員們已明確認識到，數字化發行與傳統的唱片銷售方式相比，是“一種完全不同的存在”。詹納在文中寫到，歐盟立法者對於“擴大集體授權、統一許可証費率以及獲得版權費賠償的權利”都發表了意見。羅倫納德也認為歐盟的監管機構應該能夠有所作為。

　　這位瑞士專家預測，即使未來Spotify破產了，它的經營方式也能夠給業內巨頭們和行業協會很多啟示。其後，瑞典Start-up的模式也被認為是一個好方式。Spotify獲得了所有主要唱片公司的授權，通過廣告和訂閱收入支付許可費。在瑞典、挪威、芬蘭和法國，已有超過10%的用戶使用了Spotify在集體授權的基礎上對個人帳戶媒體流下載單獨計費的服務。在英國和西班牙，繳費用戶的比例超過4%。

　　由於媒體流播放逐漸替換了傳統模式的網上下載，羅倫納德認為目前法國正在積極推進的“三振法”對於封鎖互聯網盜版行為並沒有太大意義。他指出：“孩子們已經不再下載東西了，他們隻需要點一個鏈接而已。”


http://www.midem.tw/
法國坎城國際唱片展 盧廣仲范曉萱精彩獻藝
2010/1/27
參加2010年法國坎城MIDEM國際唱片展的三代表團：盧廣仲、巴奈&Message樂團以及范曉萱&100%樂團，於1月25日在坎城著名表演場地-Hotel Martinez(馬丁尼茲大飯店)舉行的臺灣之夜演出再傳捷報，三種節截然不同音樂風格的演出，不但令在場專業音樂人士驚豔，全程兩小時的精彩表演，讓在場觀眾掌聲、尖叫聲不斷，贏得一場成功的勝仗，為這次的法國行畫下完美句點。

值得一提的是，到場欣賞“台灣之夜”的觀眾不僅來自世界各地，且皆具備音樂專業。台灣三個表演團體能在演出後獲得滿堂彩，可以說為台灣音樂在世界地位中搶下一席之地。

廣仲活力四射個人魅力全場驚豔

盧廣仲的個人魅力在法國也會通，不管是邊唱邊甩頭的模樣、唱到激動處會翹起來的腳，都是鎂光燈焦點。盧廣仲因出車禍而一頭栽入音樂世界的“事蹟”也被當地媒體寫進報導中，足證盧廣仲的個人魅力無遠弗屆。

擔任“台灣之夜”開場演唱團體的盧廣仲收起青澀，表演過程穩紮穩打，在演唱《Oh，yes!》時還讓台下音樂專業人士與之唱和，果然不負金曲新人王的頭銜，讓在場觀眾狂喊安可，成功揭開序幕。

范曉萱

范曉萱100%釋放自我演唱實力震撼全場

從小女孩蛻變為“輕熟女”，范曉萱為了這坎城唱片展鑽研唱腔、調整身體狀態，把百分百的自己融入表演中，專業而迷人的演出終於受到樂迷認同及國際音樂專業人士肯定，在此次法國表演中大放光芒，獲得超越國界的肯定。

表演結束後不少國際公司紛紛向范曉萱所屬公司-吃草的魚索取聯繫方式，期盼有機會進一步朝向國際發展。


戛納唱片展演出 流行樂手提高國際知名度
中華娛樂網 2010/1/27

從臺灣流行民歌到韓國嘻哈以及日本電音舞曲，亞洲音樂之聲在今年的戛納國際唱片展（MIDEM）音樂盛宴中，繞梁回蕩。

戛納唱片展是音樂界年度規模最大活動之一。台灣出席人數眾多，代表團人數多達50人，由新聞局副局長許秋煌領隊，到坎城來推廣台灣流行民歌和原住民音樂，尤其是鎖定欣欣向榮的中國市場。

韓國獨立製作的嘻哈藝術家，在海外出乎意料受歡迎，也是首度到戛納表演。

許秋煌在記者會上告訴媒體，台灣樂手在全中國和亞洲其它地方十分受歡迎。他說：“對台灣而言，與國際音樂產業界接觸，以及讓台灣樂手在各國聽眾前演出，十分重要。” 寫歌同時是電台主持人的陳樂融告訴法新社，台灣的現場演奏音樂十分蓬勃，而台灣的音樂產業不像許多鄰近國家，並未受到猖獗的非法音樂下載影響。

台灣展演團體25日晚上在戛納現場演唱，包括獲2009年金曲獎新人獎和作曲獎的盧廣仲。他與范曉萱和原住民歌手和社運人士巴奈舉辦聯合音樂會。巴奈＆Message樂團的最新專輯贏得許多讚賞。

日本則將焦點放在日本電音和動漫歌曲等音樂。日本貿易振興會（JETRO）表示，動漫歌曲已在國際間造成轟動，然而許多人並不知道這些歌曲來自日本。

韓國今天則首度在坎城唱片展演出最佳韓國流行樂。韓國流行樂目前在國際間受高度歡迎，尤其是女子樂團Wonder Girls，近來進入告示牌排行榜100首熱門單曲榜（Billboard Hot 100），成為韓國第一個進入排名榜的樂團或歌手。

期待乘勝追擊效果，韓國此次在戛納推介5人女子樂團f(x)及嘻哈樂團Epik High。